Birthday Express Case Study
"Our investment has paid for itself several times over with this product and through TrafficLeader's feed management processes."
Company Background
Birthday Express.com is a leading destination Web site for kids' party supplies and services. The online store offers more than 100 creative celebration themes, helping parents make their children's party an easy and unforgettable experience.
In order to reach its sales goals, Birthday Express needed to make sure that all of its products were included in the results from the most popular Internet search engines. However, managing a keyword database for more than 2,000 products within dozens of sub-categories in this "virtual party store" was proving to be a challenge. The company knew that it needed to do something to make its entire base of site content more "friendly" and accessible to Internet search engines.
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Testimonials
"Working with Yahoo! Search Submit and TrafficLeader has exceeded our expectations by far. Our investment has paid for itself several times over with this product and through TrafficLeader's feed management processes."
