Radisson Hotels Case Study

Radisson achieves 1500% ROI upon implementation of TrafficLeader's Search Feed.

Company Background

Carlson Hotels Worldwide is one of the world's major hotel companies, encompassing five brands with over 870 locations in 67 countries. The brands of Carlson Hotels range the spectrum of key segments in the hotel industry, ranging from luxury to select service: Regent International Hotels, Radisson Hotels & Resorts, Park Plaza Hotels & Resorts, Country Inns & Suites By Carlson and Park Inn Hotels. Carlson strives to achieve its vision of becoming the world's most respected hotel company by providing differentiated products and services to its customers that align with the distinctive characteristics of each of its brands.

Radisson Hotels & Resorts represents the largest hotel and resort brand for Carlson. Radisson operates 435 hotels in 61 countries accounting for more than 102,000 guest rooms.

The Challenge >>

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Testimonials

"Carlson Companies, parent company of Radisson Hotels & Resorts, has selected TrafficLeader to manage our search marketing campaigns because our conversion-to-booking rates have dramatically increased through TrafficLeader's ability to achieve a dynamic presence across all engines."

Dawn Hepper, Carlson Companies, Inc.